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Sharell Cook

The New Incredible India Campaign 2012

By November 20, 2012

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The Indian Ministry of Tourism recently launched its new Incredible India campaign.

The new campaign is divided into "Find What You Seek" for foreign tourists and "Go Beyond" for domestic tourists. In particular, the Ministry aims to promote lesser known destinations as well as the idea that India has something for everyone -- heritage sites, forts, beaches, backwaters, lakes, mountains, adventure, wildlife, culture, festivals, medical, wellness, religion, shopping.

Take a look at the Incredible India commercial and see what you think of it. Feedback so far seems to indicate that people love the imagery (including all the cute head wobbles!) but the audio is not as evocative. Do share your thoughts.

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